Privacy policy

Privacy Statement

This Privacy Statement outlines how Myprettypresets (the “Site” or “we”) gathers, utilizes, and shares your Personal Data when you visit or make a purchase through the Site.

Contact Information

Should you have any additional questions, require further clarification regarding our privacy practices, or wish to file a complaint, please reach out to us via email at [email protected] 

Collection of Personal Information

When you visit the Site, we automatically gather certain details regarding your device, your interaction with the Site, and any necessary information to process your orders. If you contact us for support, additional details may also be collected. For the purposes of this Policy, Personal Data refers to any information that identifies you directly or indirectly. Here is a summary of the information we gather and the reasons we collect it:

Device Information

Purpose: To ensure the Site loads correctly for you and to analyze Site usage for optimization.
Source: Automatically collected through cookies, logs, web beacons, tags, or pixels when you access the Site.
Shared with: Our platform provider, Shopify.
Details collected: Browser version, IP address, timezone, cookies, viewed products, search queries, and interaction with the Site.

Order Information

Purpose: To fulfill your purchase, process payments, arrange shipping, send invoices/confirmations, communicate with you, detect potential fraud risks, and provide product/service information or advertising based on your preferences.
Source: Provided directly by you.
Shared with: Shopify for processing.
Details collected: Name, billing/shipping addresses, payment details (including credit card info), email, and phone number.

Customer Support Information

Purpose: To provide customer assistance.
Source: Provided by you when contacting us.
Shared with: Relevant support providers as needed.
Details collected: Contact details and the nature of your query.

Minors

The Site is not intended for individuals under the age of 18. We do not deliberately collect Personal Information from children. If you are a parent or guardian and believe your child has shared their data with us, please contact us using the information above to request data deletion.

Sharing Personal Information

We may share your Personal Information with third-party service providers to assist us in delivering our services or fulfilling our contracts with you, such as:

  • Shopify: We use Shopify to operate our online store. 

  • We may also disclose your data to comply with legal obligations or to protect our legal rights.

Targeted Advertising

We utilize your Personal Information for targeted advertising and marketing campaigns we believe may interest you. For example:

  • Google Analytics: We use Google Analytics to understand how visitors interact with the Site. 

  • Shopify Audiences: We may use this tool to show ads to potential customers based on their interactions with other Shopify stores.

For more details on how behavioral ads work, visit the Network Advertising Initiative 

You can opt out of targeted ads on these platforms:Googl,Alternatively, visit the Digital Advertising Alliance's opt-out portal.

Using Personal Information

We use the Personal Data we collect to provide services, including: processing payments, shipping orders, offering products, and informing you about new offerings.

Legal Basis for Processing Personal Information

Under the General Data Protection Regulation (GDPR), if you reside in the European Economic Area (EEA), we process your data on the following legal grounds:

  • Your consent

  • Contract performance between you and the Site

  • Compliance with our legal obligations

  • Protection of your vital interests

  • Public interest tasks

Retention of Personal Data

When you make a purchase through our Site, we will retain your Personal Information for our records unless you request its deletion. For more details on your right to have this information erased, please refer to the ‘Your Rights’ section below.

Automated Decision-Making

For EEA residents, you have the right to object to any processing that relies solely on automated decision-making (including profiling) that has a legal or significant effect on you.

We do engage in some forms of automated decision-making that could have legal or significant effects on you, such as:

  • Fraud Prevention: Our processor, Shopify, utilizes automated methods to detect fraud that does not significantly affect you legally.

  • Automated Services:

    • Temporary blacklisting of IP addresses linked to multiple failed transactions (typically for a few hours).

    • Temporary blacklisting of credit cards tied to blacklisted IP addresses (typically for a few days).

Sale of Personal Data

Our Site may sell Personal Data as defined by the California Consumer Privacy Act of 2018 (CCPA).

  • Categories of information being sold;

  • If using Shopify Audiences: Information about your interaction with our Site, your purchases, and your associated email address.

  • Instructions on opting out of the sale of your data;

  • Details of whether minors' data (under the age of 18) is sold, and if affirmative consent is required;

  • Any financial incentives tied to selling data, and what those incentives are.

Your Rights

GDPR Rights

For residents of the European Economic Area (EEA), you have the right to access the Personal Data we hold about you, request its portability to a new service, and ask for corrections, updates, or erasure. To exercise these rights, please contact us using the details provided above. 

Your Personal Data is initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more details on data transfers in compliance with the GDPR, you can read Shopify’s GDPR Whitepaper.

CCPA Rights

If you are a resident of California, you are entitled to access the Personal Data we hold about you (known as the "Right to Know"), request its portability, and ask for corrections, updates, or deletions. Please contact us using the information above to exercise these rights.

If you wish to designate an authorized agent to make these requests on your behalf, please contact us at the address listed above.

Cookies

A cookie is a small file placed on your device when you visit our Site. We utilize various types of cookies, including functional, performance, advertising, and social media cookies. These cookies enhance your browsing experience by remembering your actions and preferences, such as login information or region selection, so you don't need to re-enter them each time you visit. They also help us understand how users engage with the Site, such as whether they are first-time visitors or regular users.